Do you know the connotation of trophy and logo design at Beijing International Film Festival.The opening ceremony of the eighth Beijing International Film Festival was held at the Yanqi Lake International Convention and Exhibition Center in Huairou. Famous Chinese and foreign filmmakers gathered in Beijing to participate in the event. The festival will last until April 22, during which film exhibitions, thematic forums and other activities will be held.
Founded in 2011, the Beijing International Film Festival is the annual key cultural event in Beijing. The seven sessions were successfully held, which set up a platform for promoting the development of China’s film industry and promoting film exchanges and transactions between China and foreign countries. The logo design of the film festival is a colorful windmill, and the seven leaves represent that the film is the seventh largest art in the world. In the logo design, each blade has the tooth hole of the film, which means that each blade is the outline of the city and represents the relationship between the progress of the city and the development of film culture. The overall design of the logo is in the form of a rotating windmill, which not only means good luck, but also shows that the Chinese film industry has huge room for development.
In addition to the unique logo design, the trophy design of the film festival is also very novel. The trophy, named “Temple of Heaven Award”, is shaped as a goddess who raises her arms and shows a silhouette of the Temple of Heaven, which originates from the core value concept of “the unity of heaven and man, beauty and harmony”. The overall height of the trophy is 45 centimeters, of which the pedestal is 9 centimeters high and the cup is 36 centimeters tall, which is a multiple of 9, which refers to the highest honor of the Temple of Heaven Award. “9” homonym “everlasting” is also the meaning of people advocating auspiciousness.